Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

Spammers, spoofers, and scammers are shady about their identity, often going to great lengths to impersonate legitimate businesses you recognize. Which is why you need to set up your sending domains and email authentication properly to tell mailbox providers (MBPs) you’re legitimate.

most successful sales leaders, we pulled together a list of the non-negotiable performance metrics to track — and suggested target benchmarks for each one. If you’re falling short in one of more categories, try: A/B testing your messaging Diversifying your sequences and timing Or assessing your technical setup (more on doing this for your email inb

Your activity-to-revenue ratio won’t be perfectly formulaic, but measuring activity gives you a benchmark to help you set yourself or your team up for success. For example, for my first sales job out of college, I had to make 80 dials per day and/or get 25 calls connected per day. Some days, it took 50 dials to get 25 calls connected — other days I

“There are a lot of metrics that you should measure, especially top of the funnel activities,” says Florin Tatulea. “It’s important to know how many activities it’s taking you or your team to get the desired results.”

Handwritten note. A formal, handwritten invitation goes a long way in making the event feel special and exclusive.

Our sales team already used personalized sales sequences — plenty of them — but they were having trouble responding to new prospect actions, given the staggering volume of users across workspaces and accounts. The solution? Using our event-triggered data through workflow automation.

With your new library of multichannel sequences, you’ve just placed yourself ahead of the vast majority of sales organizations still sending one-off email blasts.

Start by segmenting your prospects into highly specific lists based on common factors across industry, location, and persona.

Within days, they received over 200 call backs, a +20% positive response rate and a testament to the impact of non-digital messaging.