The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
lennysnewsletter.com
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
The Challenger Sale: Taking Control of the Customer Conversation
amazon.com
status quo: 30% of deals are lost due to indecision. excel sheets, interns, pen and paper you have to position towards those too. win against alternatives.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
THE PSYCHOLOGY OF DEALS
Jonah Berger • Contagious: Why Things Catch On
What’s surprising about these results is that we typically celebrate great entrepreneurs and leaders for being strong-minded and clear-sighted. They’re supposed to be paragons of conviction: decisive and certain. Yet evidence reveals that when business executives compete in tournaments to price products,19 the best strategists are actually slow and
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