The Subtext

- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more

the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more