updated 5mo ago
The Diary of a CEO: The 33 Laws of Business and Life
In reality, his ‘one last snip’ trick does nothing to improve my hair – he admitted he doesn’t even cut any hair during this routine, but it does a lot to improve my perception that he’s done a thorough job. This is the power of a ‘psychological moonshot’, a term coined by Ogilvy’s Rory Sutherland.
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
The brain associates rewards with action, so you need to pair an action with a reward.
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
was a graphic designer designing nightclub flyers and local company logos in Manchester for £100–£200 a piece – he was averaging about £35,000 a year in income. A few weeks after our conversation, he made a bold decision to sell his skill set in a new context – he moved to Dubai and repositioned his design service to focus on luxury brands and bloc
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How has he done it? In his own words, the first few seconds of every video is the most important – in the opening five seconds of every video he’s made, he delivers what he calls ‘a hook’ – a clear, compelling promise, explaining why you should watch the video, that bypasses your brain’s habituation filter, makes you think WTF? and in doing so prev
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discipline = the value of the goal + the reward of the pursuit – the cost of the pursuit. ‘We don’t have to be smarter than the rest. We have to be more disciplined than the rest.’
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
In 2019, I advised a large global B2B company to ban the job title ‘salesperson’, to stop using the term ‘sales’ and replace it with a ‘partnerships’ team. More people responded to their emails, and their sales rose by 31 per cent. As I suspected, a job title with the word ‘sales’ in it, primes the people you contact to believe you’re going to pest
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The smallest seeds of today’s negligence will bloom into tomorrow’s biggest regrets.
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
These examples illustrate an important but too often forgotten principle in branding, marketing and business: reality is nothing more than perception and context is king.
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
CREATING MEANING
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett
He misjudged what his customers wanted: they wanted music, they didn’t want CDs.
from The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett