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The Subtext | Weaving the Thread
Think of narratives as a layering process:
- Start with your value propositions to clarify what makes your brand unique.
- Map these to relevant CEPs to anchor your messaging in real buying situations.
- Use consistent themes and stories to build memory links that stick.
More than (key)words: A better approach content strategy for 2025 and beyond
“Worldbuilding can provide an opportunity for audiences to step into the worlds and IP they love or breakthrough and pull those worlds into our own” - Alex Wilson, ECD, Amplify.
In this ever more transparent world, audiences increasingly see brands holistically, not neatly in ads, moments, channels or even campaigns... See more
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