The battle is between two wolves.

One is permanently angry, resentful, loud and aggressive. It’s always howling for our attention with sensational headlines, provocative images, and manipulative tactics.

It wants us to stay on the surface, encouraging us to react rather than reflect.

It feeds on outrage, doomscrolling, negativity, fear, and... See more

Discoverability of smart web content relies on word of mouth and human curation.

While the dumb web screams, the smart web whispers.

While the dumb web screams, the smart web whispers