On Letting Go Of Perfectionism & Why We Should "Lean In" To Positive Change

Pat believes that once Impossible Foods achieves scale, their plant-based meat will taste even better than animal meat AND be much more affordable

It’s largely a myth that animal protein > plant protein

[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more

After examining a series of meta-analyses articles, researchers found that by reducing your meat intake, you reduce your risk of cancer, heart attack, stroke, and diabetes

We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more