Impossible Foods CEO Patrick Brown on a new kind of meat

Pat believes that once Impossible Foods achieves scale, their plant-based meat will taste even better than animal meat AND be much more affordable

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins. Mycoprotein and otherwise, I think, is this next big frontier, and it’s going to open up the market to a lot more formats, applications and cuisines. Beyond just a slightly different burger or a slightly different chicken nugget. Then, the third wav... See more

“The use of animals as a food technology is, by a huge margin, the most destructive technology on Earth and really posses a catastrophic threat” – Pat Brown

Malte said a move towards plant-based meats could also help alleviate food crises. “You are cutting out the ‘middleman’, whether it’s a cow, a pig or a chicken. It’s just mathematics: if instead of feeding all of these crops to animals, and then eating the animals, you just use the crops directly for human consumption, you need less crops overall a... See more

Just like we’re moving more towards clean energy …. “If we want to sustain our life on earth, we have to pivot away from the way we are producing protein now”