Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

Just like we’re moving more towards clean energy …. “If we want to sustain our life on earth, we have to pivot away from the way we are producing protein now”

Malte said a move towards plant-based meats could also help alleviate food crises. “You are cutting out the ‘middleman’, whether it’s a cow, a pig or a chicken. It’s just mathematics: if instead of feeding all of these crops to animals, and then eating the animals, you just use the crops directly for human consumption, you need less crops overall a... See more

You also have to consider what the raising/processing of the protein does to land and water, how does it alter climate change?

Impossible to Possible, Cell-Cultured Meat, and the Radical Future of Food

[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more

Plant protein is healthier for the land, water, and you