The Product Development Process: Your 10-Minute Guide
The future of product development looks like this:
- The Idea Garden
Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try. - → Prototype-and-prune
The bulk of future product development will be spent researching whether
Henry Modisett • The Death of Product Development as We Know it
Software projects can be thought of as having two distinct stages: figuring out what to build (build the right product), and building it (building the product right). The first stage is dominated by product discovery, and the second stage is all about execution
Marty Cagan • Inspired: How To Create Products Customers Love
There’s no one-size-fits-all methodology for bringing new ideas to life, but many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
THE NEXT STEP OF the shipping process is making your product idea understandable and specific.
Chris Vander Mey • Shipping Greatness: Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon
Common tasks during the define phase include: Prioritizing the problems identified in discovery Picking a target customer Mapping the customer journey Defining success metrics Creating a product vision Proposing a high-level roadmap Drafting an initial timeline
Gayle McDowell • Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager (Cracking the Interview & Career)
The product definition—or understanding—phase sets the foundation for the final product. Only after we understand what actually matters to the business stakeholders and customers can we start thinking of ways to conduct the research. And only after we have done the research can we actually start designing.