The Practice

Selling is simply a dance with possibility and empathy. It requires you to see the audience you’ve chosen to serve, then to bring them what they need. They might not realize it yet, but once you engage with them, either you’ll learn what’s not working in your craft or they’ll learn that you’ve created something that they’ve been waiting for, someth

We are in free fall. Always. Attachment pushes us to grab ahold of something. Attachment is about seeking a place to hide in a world that offers us little solace. But of course, the bad news is that there is no foundation. We’re always falling. The good news is that there’s nothing to hold onto. As soon as we stop looking for something to grab, our

the most important boss whom each of us answers to is ourselves. And what it means to have a better boss is to have a boss who raises the bar for us but still gives us a break when we fail. What we need is a boss who is diligent and patient and insightful. We need a boss who trusts us.

The difficult part is becoming the kind of person who goes to the gym every day. And so it is with finding your voice. The tactics, the writing prompts, the kind of pencil—none of them matter compared to one simple thing: trusting yourself enough to be the kind of person who engages in the process of delivering creative work.

The Magic of Better Clients Better clients are demanding. They demand more rigorous deadlines, but they also pay more. They demand extraordinary work, but they’re more respectful. And they demand work they can proudly share with others. Better clients also have good taste. You know that better clients exist; you’ve seen them out in the world. The t

Our culture is like that village. Ideas shared are ideas that spread, and ideas that spread change the world.

Art is what we call it when we’re able to create something new that changes someone. No change, no art.

If you want to change your story, change your actions first. When we choose to act a certain way, our mind can’t help but rework our narrative to make those actions become coherent. We become what we do.

If we condition ourselves to work without flow, it’s more likely to arrive. It all comes back to trusting our self to create the change we seek. We don’t agree to do that after flow arrives. We do the work, whether we feel like it or not, and then, without warning, flow can arise. Flow is a symptom of the work we’re doing, not the cause of it.