When you’re writing your copy (for whatever product you’re selling), that means simply finding out what the people in your market are looking for - and simply reiterating that yes, your product is EXACTLY that.

In other words, confidently knowing they’re looking to buy - and they just need to know that you "get" their particular problems, and have a

Problems arise when people associate freedom with a lack of commitments. The kind of freedom that ultimately fulfills and uplifts us comes from making the right kinds of commitments. Only once these commitments are in place can we climb the Y-Axis. In business, if you want the freedom that comes with wealth, you have to commit to a company by inves

6. The point of being done is not to finish but to get other things done.

You need to get this done because it gets in the way of you getting the next thing done. If you can’t see past the end of a particular project, it’s too easy for it to feel bigger and more important than it actually is.

Saying, “Charles was discouraged,” reveals your interpretation of what was going on. But saying, “Every morning Charles crawled out of bed and put his feet on the threadbare carpet, wondering if this would be the day that his life might change,” allows readers to draw their own conclusions.

I believe that the key to success lies in knowing how to both strive for a lot and fail well. By failing well, I mean being able to experience painful failures that provide big learnings without failing badly enough to get knocked out of the game.