The next revolution in commerce will be driven by the seller

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in te... See more

if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more

Influencers are the future of discovery-driven, brand-centric commerce. This means that they’re juxtaposed to Amazon and search-driven, brand-agnostic commerce. Picks and shovels like Shopify and Stripe enable influencer commerce.