Saved by sari
The Mystery of the $2,000 Ikea Shopping Bag
Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.
bbc • The new, subtle ways the rich signal their wealth
Danielle Vermeer and added
By their very nature, brands trade in status: they promise us to be younger, more attractive, smarter, happier, more accomplished, richer. For the longest time, brands operated according to Veblen logic that status is linked to wealth and desirability to price. Now we all have the opportunity to flip the script and link worth and values to our busi
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The Distance Model of Status and Brands: Columbia Professor Silvia Bellezza came and spoke to us at Exposure.. It's the idea that old status signifiers used to go upmarket (more money, more access, more time) but when all of that has become democratized, our new model of status is about gaining distance from the mainstream. It so eloquently explain
... See moreAndrew Reeves added
phoebe and added
This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more
Coach & Kors’ Marriage of Convenience
Diego Segura added
“The product has to be really good, or really cheap, or both. Not in between.”
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
alexi gunner added
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
James Stevens and added