Redefining luxury: A review essay
This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.
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Redefining luxury: A review essay
James Stevens added
As traditional luxury goods, such as the iconic Louis Vuitton monogram bags or Chanel number 5, have become more widespread and attainable than in the past, the wealthy need alternative ways to signal their prestige and power.
Silvia Bellezza • The Mystery of the $2,000 Ikea Shopping Bag
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How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
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The thing to remember is that luxury is – and always has been – a major sociological issue in any society, because it has to do, at one and the same time, with: social stratification; the notion of practical utility and waste; decisions relating to the distribution of wealth. In other words, the concept of luxury is not a socially neutral one; quit
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New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of
Future Commerce • Nine by Nine 2020 by Future Commerce_1
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The first type of luxury, according to this international sample of affluent young executives with high purchasing power, is the closest to the average hierarchy emerging from our studies: it gives prominence to the beauty of the object and the excellence and uniqueness of the product, more so than all the other types. The brand most representative
... See moreJean-Noël Kapferer • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Luxury has two value facets – luxury for oneself and luxury for others. To sustain the latter facet it is essential that there should be many more people who are familiar with the brand than those who could possibly afford to buy it for themselves.
Jean-Noël Kapferer • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more