The metric sabotaging your Substack growth
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The metric sabotaging your Substack growth
One of Adam’s points was that it’s much harder to judge whether a newsletter has actually found content-market fit if they pay for growth out of the gate, especially with recommendation platforms where some portion of readers aren’t even aware they’re signing up for your list.
Slow to Build, Slow to Kill – The Write to Roam
Track the Metrics That Actually Matter
Most writers obsess over total subscriber count. That's a vanity metric.
Here are the only three metrics I track:
1. Growth rate (new subscribers per month)
2. Engagement rate (what percentage of people are actually reading)
3. Revenue per subscriber (how much I make per person on my list)
These three numbers tell... See more
Most writers obsess over total subscriber count. That's a vanity metric.
Here are the only three metrics I track:
1. Growth rate (new subscribers per month)
2. Engagement rate (what percentage of people are actually reading)
3. Revenue per subscriber (how much I make per person on my list)
These three numbers tell... See more
Here's exactly how I did it
As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.