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As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.

This is why writers like newsletters so much. **As other distribution channels are becoming increasingly crowded, email provides an alternative trade route.**

While blogs could in theory be read by anyone with a browser, the technology that really mattered on the consumer side were RSS readers – and those were never adopted en masse.