The Age of Precision Wellness

One of the areas I am most passionate about as an investor and consumer is “precision wellness” — the shift from products focused on content and community to those which also incorporate deeper tech elements like passive and more accurate biometric sensing, smarter algorithms employed to drive precision treatment and nutrition, more immersive exper... See more

You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.

The big picture: From fitness and wellness to healthcare, trillions of dollars are spent each year in the pursuit of well-being. Unfortunately, all that spending hasn’t amounted to much in the way of health outcomes: in the US, about 39% of the population is obese — a number that’s expected to top 50% by 2030.

A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.

Wellness-related spend now accounts for over 5% of global economic activity and is growing at almost 2x the rate of the broader economy.