The High-Performance Lifestyle

The emerging age of Precision Wellness, powered by the demands of the wellness-driven consumer, is fundamentally reshaping addressable markets, spurring innovation at the intersection of traditional industries, and creating massive opportunities for emerging companies building hyperpersonlized technology, communities, and experiences that improve h... See more

The big picture: From fitness and wellness to healthcare, trillions of dollars are spent each year in the pursuit of well-being. Unfortunately, all that spending hasn’t amounted to much in the way of health outcomes: in the US, about 39% of the population is obese — a number that’s expected to top 50% by 2030.

One of the areas I am most passionate about as an investor and consumer is “precision wellness” — the shift from products focused on content and community to those which also incorporate deeper tech elements like passive and more accurate biometric sensing, smarter algorithms employed to drive precision treatment and nutrition, more immersive exper... See more

Elite knowledge workers, especially those operating remotely, will become increasingly coveted assets. As a result, they've already begun to "train" their brain for peak performance just as professional athletes train their bodies. Apart from learning, strategy, and productivity training regimens, I'm fascinated by how this curriculum will manifest... See more

Even small changes to a consumer's fitness and activity regimen can have a dramatic impact on health care costs, healthspan, and risk of disease and illness. Consumers have proven a willingness to spend to the tune of $100B+ per year in fitness, and multiples of that pursuing active lifestyles.