Backing Bien-Être

With global distribution platforms, converging consumer tastes, more efficient business models, and emerging technologies breaking down many of the geographic barriers to building passionate communities, companies are being built and scaled around the world to capture value from this dynamic market.

Wellness-driven travel and tourism has significantly outpaced the growth of the broader tourism market (growing to nearly $600b in total value), and with younger generations spending more on experiences than physical items, this growth will only continue.

Wellness-related spend now accounts for over 5% of global economic activity and is growing at almost 2x the rate of the broader economy.