The Marketplace 100: 2022

Verishop is one in a hopeful generation of third-party marketplaces. This new cohort includes competitors like Italic and Verticale. Despite the next generation’s current momentum, the most powerful marketplace isn’t one of them. Audience is the weighted advantage in social commerce, which makes the most powerful eCommerce marketplace Instagram.

- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?

- Effective take rate: What percentage of GMV can the marketplace capture as net revenue?

N: 3.9m taken across 10k+ sellers within the last 30 days

- GMV TAM: How much B2B spend could the marketplace facilitate at scale?