Roadmap: B2B Marketplaces

We believe the future of B2B marketplaces starts with vertical SaaS solutions. These initially look like software-enabled workflows that streamline operational inefficiencies between supply and demand, making online transactions possible where previously they may not have been. 

We believe that new and upcoming B2B players now have the tools to overcome historical constraints, and that large B2B commerce aggregators will emerge over the next decade. Further, given the complexity of B2B transactions and the different vertical requirements (think aerospace vs. chemicals vs. apparel vs. food), we think vertical marketplaces c... See more

After 10+ years of consumer marketplaces, we're finally getting there with B2B marketplaces, partly because today's business owners are getting increasingly tech savvy.

More on B2B marketplaces: B2B marketplaces 1.0 didn't really work. Most B2B spend remains offline. Why? - horizontal, didn't address vertical specific workflows. - lacked integrated payments & lending - digitized existing relationships vs facilitating new ones Thread 👇

The window of opportunity has largely closed, however, this is far from being the case for B2B marketplaces. Whilst consumers are able to order just about anything online, most businesses have not even started transacting online... That being said, I suspect that this category is where the next generation of outliers will be built.