Instashop

Verishop is one in a hopeful generation of third-party marketplaces. This new cohort includes competitors like Italic and Verticale. Despite the next generation’s current momentum, the most powerful marketplace isn’t one of them. Audience is the weighted advantage in social commerce, which makes the most powerful eCommerce marketplace Instagram.

Instagram’s linear commerce strategy is the most efficient path to competing with the likes of Amazon, Alibaba, and the new crop of markets like Verishop. But to maintain that path, platforms like Instagram will have to keep its best content creators happy. Mosseri may have to redefine his platform’s rules and engineering strategies to do so. The i... See more

In this way, Instagram, and not Amazon, is building the closest analog to China’s Tmall with a collection of modern and luxury goods that appeal to younger and more affluent audiences. Facebook is building the anti-Amazon. Mosseri and team have developed a resource that serves as a marketing engine and audience development tool. They’ve taken Veris... See more