🛒 The problem with eCommerce

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.

After all, degrowth isn’t just about the economy. It’s about culture. For example, you might try swapping or trading your future fashion rather than focusing on its currency cost. You’ll notice how such small shifts can change your own experiences with clothes.