The creator economy is now a multi-billion-pound sector, with estimates placing its value at over £200 billion in 2025.

But while the early years rewarded relatability, mass appeal, and a good editing style, we’re now entering a phase where value creation looks very different. The creators gaining traction now are the ones who deliver something... See more

What’s most often discussed are individuals who leave a media company to go and build a brand of their own. Their background is usually as a writer, designer, editor and they carry their individual reputation from a known publication or Twitter to their new independent business.