Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt

If you’re presenting a really great product and showing it to people who need that product, it also doesn’t feel so much like marketing. If you’re taking something that you’re not sure people really need or blasting it across 30 Telegram groups, it’s going to feel uncomfortable and you’re going to wonder why no one is listening. If you feel like th... See more

The differentiator is why people choose to consume one type of content over another when both are about the same topic. That’s why Smith often tells people to start by going through their inbox and writing down one sentence or adjective that describes what they love about their favorite content producers. She guarantees that you’re not going to say... See more

Makers Who Are “bad at Marketing” | Product Hunt“If you can’t articulate to someone: ‘My content is more X than my competitors’ then your content is probably not differentiated enough and other people can’t recognize why they should pay attention to you and not someone else.”