Saved by sari
The hierarchy of differentiation
The differentiator is why people choose to consume one type of content over another when both are about the same topic. That’s why Smith often tells people to start by going through their inbox and writing down one sentence or adjective that describes what they love about their favorite content producers. She guarantees that you’re not going to say... See more
Sarah Wright • Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Everything is multi-platform and multimedia. Not just journalist-personalities, but every magazine issue, every feature package, every article. The article is just the intellectual property made to be leveraged in as many spaces as possible. The presentation has to be optimized in every venue: You need good Instagram pinned posts, whether you’re a... See more
One Thing • 🟧 the New Rules of Media
Mark Ritson
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more