The General Stakeholder Interview - Boxes and Arrows

Jobs-to-be-Done User Interviews

product manager convince each of these stakeholders that she not only understands the issues, but that she is committed to coming up with solutions that not only work for the customer, but also work for the stakeholder as well.

Succeeding in the job of product means convincing each key stakeholder that you understand their constraints and that you are committed to only delivering solutions that you believe are consistent with those constraints.

Intentions: Why are we doing this project? Why did you choose to be a part of it? Notice that we are focused on both the project’s intention and each person’s individual reasons for being a part of it. Concerns: Given our team structure, resources, and goals, what worries you about this project? If this project fails, why do you think it will have

Who should attend. My favorite is to bring three people to these interviews: the product manager, the product designer, and one of the engineers from the team (we normally rotate among those that want to attend). Usually, the designer drives (because they've usually been trained how to do this well), the product manager takes notes, and the develop