The General Stakeholder Interview - Boxes and Arrows

We begin by working to understand the customer's business. We pose a version of the following general directive: • Tell me about your activity. We follow up with these more specific questions: • What are the few keys to success in your unit? • What is your unit's advantage in the marketplace (why do customers buy from you?), and how do you contribu

Interview Your Customer Advisory Board

Examples of questions you might ask:Can you tell me more about what your objectives were for [specific aspect or element of the design]?What other options did you consider for [aspect/element]?Why did you choose this approach for [aspect/element]?Were there any influencers or constraints that affected your choices?

Perhaps the product manager is tasked with a business outcome, the designer is tasked with a usability outcome, and the engineer is tasked with a technical-performance outcome. This is most common at companies that tie outcomes to compensation. However, it has a detrimental effect. The goal is for the…

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The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.