Product-Led Onboarding

Myth #1: The goal of user onboarding is for someone to experience that first “Aha” moment.

The backbone of this book is the six-step EUREKA framework.

Myth #2: User onboarding starts after a user signs up for a product.

The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.

40-60% of all new users to products won’t even bother to come back a second time to use the product after they sign up.

These “Aha” moments start at the first touchpoint. A touchpoint is any interaction that users have with a business; whether it’s seeing the link on a search results page, watching a video ad on Facebook, or reading a newsletter their colleague forwarded them. A successful first touchpoint helps people visualize a product in the context of their own

Perceived value:

Use progress indicators to inform users of their status of completion

Retention starts with user onboarding