The evolution of Energy Marketing from Street Culture to Main Street
Reggie Casagrandereggiecasagrande.medium.com
The evolution of Energy Marketing from Street Culture to Main Street
Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.
Hand in hand with the evolution of humans and their quintessential living space, brands today ... See more
Hand in hand with the evolution of humans and their quintessential living space, brands today ... See more
BRANDS & Cities
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the success of packaging up a cultural product with its most committed community front-of-mind, being outside and touching people, offering exclusive artifacts and experiences to them, and letting them do the rest to interpret and build your brand energy for you.
Grace Gordon • How to Build Brand Energy
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Powered by massive marketing budgets, malls became a substantive part of our culture. They offered not only access and assortment but also a social hub for gathering with friends and family.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Rather than being a retail’s side gig, modern merch has become its main act. Merch has always been a high-margin moneymaker, so a subtle but all-encompassing transformation of retail’s operating principle into merch makes economic sense. Through the process of transubstantiation from a youth culture artifact to a killer business model merch has bee
... See moreAna Andjelic • Everything Is Merch
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13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an ess... See more
Justin De Marco • The Musician’s Guide to Web3
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Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.
Mark Sabino • It’s All Sweetgreen
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3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.
Cherie Hu • Digital music’s new drop culture
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