The evolution of Energy Marketing from Street Culture to Main Street

Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.

Hand in hand with the evolution of humans and their quintessential living space, brands today ... See more

Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?

We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.