The evolution of Energy Marketing from Street Culture to Main Street
Reggie Casagrandereggiecasagrande.medium.com
The evolution of Energy Marketing from Street Culture to Main Street
Unlimited availability and optionality among consumer goods has staged the final competitive battleground in the space of immaterial value, where there is no ceiling on “cultural value add” managers can jazz up a product with. Is it any surprise that brands want to become culture itself?
Toby Shorin • Life After Lifestyle
Adapting to the norm wasn’t just following fashion but making a business decision, one that the consumers rewarded. When a café was visually pleasing enough, customers felt encouraged to post it on their own Instagram in turn as a lifestyle brag, which provided free social media advertising and attracted new customers.
Kyle Chayka • Filterworld
Across food, across fashion and accessories, legal cannabis products, beverages, athleisure, skin care, supplements, and other permutations of consumer packaged goods and apparel, every manufacturing and last-mile strategy has become possible, from dropshipping to just-in-time, from small-batch to make-on-demand. Products begin their life as an unb
... See moreToby Shorin • Life After Lifestyle
Lifestyle branding is about understanding how people evolve, how their tastes change, and letting that guide how your brand shows up.