The Death of Product Development as We Know it

takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value.

Typically, a framework for a feature is all that is necessary to get started with research tasks and initial development. Then, as development continues, you share incremental progress with select customers and adjust your plans in response to their feedback.

In most projects, the first system built is barely usable. It may be too slow, too big, awkward to use, or all three. There is no alternative but to start again, smarting but smarter, and build a redesigned version in which these problems are solved. The discard and redesign may be done in one lump, or it may be done piece-by-piece. But all large-s

So, we use prototypes to conduct rapid experiments in product discovery, and then in delivery, we build and release products in hopes of achieving product/market fit, which is a key step on the way to delivering on the company's product vision.