The Dark Forest Theory of the Internet

Like newsletters, what’s said in podcasts is non-indexed, non-optimized, and non-gamified. It’s a more forgiving space for communication than the internet at large.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Sna... See more

This is also what the internet is becoming: a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

This very email is an example of this. This theory is being shared on a private channel sent to 500 people who I kno... See more