Sublime
An inspiration engine for ideas
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Amanda Natividadsparktoro.com
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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This Is What the Future of Media Looks Like | Hamish Mckenzie | TED
youtube.com
