The community opportunity often lies in creating an experience that has nothing to do with your topic (ie. a hiking trip for accountants). Our default is to do something focused on the topic like a “talk” or “course” or “discussion group” but sometimes, just having them do something fun together is much more effective. The goal is to get your members to experience each other in unique ways. Look for things that everyone likes, things that “transcend identity”, like nature, sports, health, art, food, etc.

The community opportunity often lies in creating an experience that has nothing to do with your topic (ie. a hiking trip for accountants). Our default is to do something focused on the topic like a “talk” or “course” or “discussion group” but sometimes, just having them do something fun together is much more effective. The goal is to get your members to experience each other in unique ways. Look for things that everyone likes, things that “transcend identity”, like nature, sports, health, art, food, etc.

David Spinks • The Annual Life Review

Saved by Natalie Audelo

Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World

Ben Dietz • Ben Dietz on Brand & Superformats

Charles Vogl • The Art of Community: Seven Principles for Belonging

Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you