Great listeners are more interested in making their audiences feel smart. They help people approach their own views with more humility, doubt, and curiosity. When people have a chance to express themselves out loud, they often discover new thoughts.

Your goal is to figure out what your audience cares about and link it to your idea. Who They Are LIFESTYLE KNOWLEDGE MOTIVATION AND DESIRE What’s likable and special about them? What does a walk in their shoes look like? Where do they hang out (in life and on the Web)? What’s their lifestyle like? What do they already know about your topic? What so

it doesn’t matter how passionate you are about audio, or video, or whatever content area you specialize in. If you don’t understand the human at the other end of the screen or speaker, you will never succeed.