Resonate

There are a few ways to explain the narrative in the numbers: Scale: Nowadays, we casually throw around profoundly large (and minutely small) numbers. Explain the grandness of scale by contrasting it with items of familiar size. WaterPartner.org’s 2008 animation: “This year, 1 white girl will be kidnapped in Aruba, 4 will die in shark attacks, 79 w

Cliffhanger: It’s at this point in the story you can break to explain how the technology works. The audience will be left in a state of suspense, wondering what becomes of the characters, while you provide background on the solution. This serves two purposes: You privilege your audience with information the characters don’t have, and you provide th

to which the audience can relate; tell them “why.” Once you have them hooked, you can pull back the curtain and show them how the technology really works. You will lose an audience if you jump into how a magic trick works without first performing the jaw-dropping trick itself.

That reason to care starts with the story. Paint a picture; provide a human element

until you add a human to the mix.

Trying to persuade by stating the features and specifications of your subject matter, product, or philosophy is meaningless—

Transform Ideas Into Meaning So far, you’ve generated and collected ideas. Now you’ll give those ideas meaning. The structure and significance of stories transforms information from static and flat to dynamic and alive. Stories reshape information into meaning.

down pattern in the presentation form.

Contrasting the commonplace with the lofty transforms audiences toward what could be. These thematic ideas are what creates the shapeliness of the up-and-down