Saved by Chad Hudson
The Best Public Speakers Put the Audience First
according to the former AT&T presentation research manager, Ken Haemer, “designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’”
Nancy Duarte • Resonate
First, care about your audience more than you do about yourself. For us, that meant being entertaining took precedence over being informative.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
The 1:1 method
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a... See more
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a... See more