The art of estimation

Pricing tip #2: Trust your gut.

A bad pitch or bad client reaction to a proposal price is almost always connected to poor framing

Whenever possible, you should try to communicate value using hard data, especially in a business-to-business situation. This is of course a bigger challenge for consumer products . As advertising guru David Ogilvy once wrote, Coke doesn’t try to beat Pepsi by saying how many more cola berries it uses in its mix.6 Prestige, quality, and design are h

Prestige, quality, and design are harder to put numbers on.