The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When

In order for marketers to create false needs, they first have to create feelings of fear, disconnection or inadequacy. Once we are convinced of these feelings, we will do anything to fill the emptiness they bring. When

Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.

But if marketing is truly to evolve, co-creativity must extend even further. Resistance to marketing must change into empowered co-creation. Marketing can no longer be seen as a 'thing' or an 'action' in isolation, but as something that has a life of its own, which is woven into the fabric of our society. Marketing makes an impact, just as art make

The real illness from which we suffer is Disconnection (one of the 'Deadly Sins' we will explore later), and the vehicle driving that disconnection further and further is our belief in (and the confusion between) our severely distorted and outdated ideas of capitalism and democracy that in turn perpetuate our unconscious addiction to consumerism.

Marketing is the act of communicating we have something of value to share. If marketing is an act, we will understand that it begins and ends with us, and requires our full attention and conscience If marketing is communication, we will focus not only on what we are saying, but on what consumers are saying to us If marketing is about value, we woul