The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Marketing is the act of communicating we have something of value to share. If marketing is an act, we will understand that it begins and ends with us, and requires our full attention and conscience If marketing is communication, we will focus not only on what we are saying, but on what consumers are saying to us If marketing is about value, we woul

As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

What impact will this have upon the world? Why THIS? Why NOW? Why YOU? And finally... What role does your business play in this?

This gets to the heart of business and marketing. It's about taking all the human pain and suffering and with love and compassion helping people make good, solid decisions about how they want to shape their business so it truly serves their needs and makes a difference in the world.