The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries, Jack Troutamazon.com
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Positioning: The Battle for Your Mind,
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing