The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Positioning by Jack Trout and Al Ries is one of the most important marketing books ever.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
How to develop marketing channels that stand the test of time