that is– to be smaller, more opinionated, and to have exceptional execution. udara
Saved by Yanis Markin and
that is– to be smaller, more opinionated, and to have exceptional execution. udara
say big things with small words
Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.
André Chaperon • Part II: “Open World” Marketing
Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above
Carly Ayres • On substance with style
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Small is good, small is all (The large is a reflection of the small)
Tiago Forte • The Heart Is the Bottleneck
Find a balance between accuracy and expression, between tradition and experimentation, between direction and discovery