Ten things we know to be true - Google

• Trust is worth more than attention.


• Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.


• Choose your customers, choose your future.


• Tell ten people. If they don’t tell the others, make a better product.


• Creating the conditions for the word to spread is the j

Then-CEO Eric Schmidt shared a simple but extremely effective framework to resolve these tensions: 70-20-10. Google would devote 70 percent of its resources to the core business, 20 percent to emerging products, and 10 percent to research and development for future products.

at Google, where we look for people who can not only solve today’s problems, but can also solve whatever unknown problems may come up in the future.

the default leadership style at Google is one where a manager focuses not on punishments or rewards but on clearing roadblocks and inspiring her team.

“Ten Things We’ve Found to Be True.” “Ten Things” was a list of lessons learned in Google’s first years. To be honest, not all of them were memorable, and some (like #9, “You can be serious without a suit”) were kind of confusing. But the first three were solid gold. Here they are: 1. Focus on the user and all else will follow 2. It’s best to do on