Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it. There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste.

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste.

Evan Armstrong • The Art of Scaling Taste

Saved by Agalia Tan and

RelatedCollections

Notes on “Taste”

Brie Wolfson are.na

Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.

But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more

Taste Is Eating Silicon Valley.

How do you become a 100-year company?

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy?

Evan Armstrong • The Art of Scaling Taste

Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.

Brie Wolfson • Notes on “Taste”

In this world, there is an abundance of products, and every industry becomes far more competitive.

How can a startup survive in this environment? The answer is deceptively simple: Have good taste.

Evan Armstrong • The Art of Scaling Taste

The Taste Economy is the idea that there are essentially only three business moats: proprietary technology, supply chain innovation and taste.

Taste is when you’ve amassed enough of those cultural influences that you start to believe the ideas and the cultural synthesis comes from within. The moment that happens, you stop observing.

Scott Hurff • Designing Products People Love: How Great Designers Create Successful Products

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

Notes on “Taste”

Taste Is Eating Silicon Valley.

Evan Armstrong • The Art of Scaling Taste

Brie Wolfson • Notes on “Taste”

Evan Armstrong • The Art of Scaling Taste

Scott Hurff • Designing Products People Love: How Great Designers Create Successful Products

Carly Ayres • On substance with style