Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

It’s just as important that the growth team machine not be put into drive too early. Because all the rapid experimentation in the world won’t ignite lasting growth if the product isn’t loved by the people who use it. While plenty of companies manage to eke out enough sales or user loyalty to stay alive with products that are merely satisfactory, or

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The dream is that with public relations, with hype, with promotion, with distribution, with ad buys, with influence marketing, with content marketing, and with a little bit of spam . . . the dream is that it will become the “it” thing, and everyone will want it. It will be popular precisely because it’s popular. But you’re not fooled by this. Sure,

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