Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)
Rahul Vohralennysnewsletter.com
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)
founders build something people want by following a sound product development strategy. They spend their time building new features based on what early users say they want. Then, when they think they are ready, they launch, take stabs at getting more users, only to become frustrated when customers don’t flock to them.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
PMing With O1 Pro, V0, and DeepSeek-R1
youtube.comDistribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Hiten Shah • Tweet
When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the result of someone with a large audience broadcasting it (i.e. one-to-many).
Even though products don’t grow virally for long, it’s still absolutely worthwhile to optimize mechanisms of virality (e.g. word of mouth, invites, referrals, a remarkab
... See moreLenny Rachitsky • Virality is a myth (mostly)
The dream is that with public relations, with hype, with promotion, with distribution, with ad buys, with influence marketing, with content marketing, and with a little bit of spam . . . the dream is that it will become the “it” thing, and everyone will want it. It will be popular precisely because it’s popular. But you’re not fooled by this. Sure,
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com