Superhuman
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Superhuman
All desirable outcomes speak to deeply human wants and needs: [Money] People want to make more money. [Status] People want to be seen as “special” relative to others. [Safety] People want to know they are doing something “right” the first time. [Connection] People want to feel connected to other “valuable” people. [Self-Esteem] People want to feel
... See moreNicolas Cole • The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online
According to Frank, the desire for many to indulge in luxury “possessions” is motivated less by the gratification they may bring than by what others are buying or want to buy. We try to achieve happiness by improving our relative social status. For example, if your neighbor didn’t buy his new Mercedes Benz, you wouldn’t probably feel the need for t... See more
Conspicuous Consumption and The Era of Excess // Book Summary of 'Luxury Fever' - Right Attitudes
James Stevens added
'…invest in meaningful experiences that bring you joy.’ - THIS.
25 Intangibles that add value:
Authenticity —> Offer the real thing.
Availability —> Make it easy to get anywhere, anytime.
Belonging —> Offer a sense of community.
Clarity —> Make it very easy to understand.
Certainty —> Remove all doubt about its benefits.
Control —> Put the customer in charge.
Curation —> Act as tastemaker on behal
Josipher Walle added
Innovative marketers invent new solutions that work with old emotions While the seven billion people on this planet are each unique, each a different collection of wants, needs, pain, and joy, in many ways we’re all the same. We share a basket of dreams and desires, all in different proportions, but with a ton of overlap. Here’s the list, the found
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People generally, and our clients specifically, want: . . . To be perceived as beautiful . . . To be respected . . . To be perceived as powerful . . . To be loved . . . To increase their status
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the be... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
James Stevens added
That consumer (and prosumer) products ultimately succeed because of how people feel about themselves using them. Ego analytics, surprise and delight, and hooks to appeal to our laziness, vanity, and selfishness in the first mile of product experience are the biggest secret in product.
Scott Belsky • What Is “Seeing the Matrix” for a Product Leader?
sari added
