Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
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Meaningful Content
Content typically has the goal of entertaining people, helping them learn something new, or giving them solutions to their problems without you having to be there.
Content can be used to connect with target audiences on an emotional level—something often lacking in business communications—by addressing consumers’ pain points, thought processes, goals, and preferences.