Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
Saved by sari and
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Deep, real-time personalization: But...this will also create a counter-force... deeply human, curated, farm-to-table media.
Troy Young • The Abundance Agenda
If most of the value creation on the social web is driven by emotion, ego, insight, and personal fulfillment—not discounts and coupons—what does that mean for your marketing strategy in an information dense world?
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
From Attention to Appreciation
In an era of AI-driven automated creation, true rarity lies in the meaning behind content and in our ability to discern what truly deserves to be seen, read, or experienced. The culture of abundance calls for an ethic of the eye—a deliberate, mindful way of seeing that values depth over distraction
In an era of AI-driven automated creation, true rarity lies in the meaning behind content and in our ability to discern what truly deserves to be seen, read, or experienced. The culture of abundance calls for an ethic of the eye—a deliberate, mindful way of seeing that values depth over distraction