Anu Atluru | Substack
Anu Atluru writes:
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Patricia Maeda messaged you
Jenna Guarascio added
Anu Atluru writes:
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Notes on scale + quality
Barbara added
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Sari Azout • Notes on scale + quality
Kate Holl added
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Notes on scale + quality
Lori Abichandani added
I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.
Anu • Pursuits That Can’t Scale
One way to rationalize this is that after being in the driver’s seat of such a large-scale, fast-paced effort, it’s hard for people to do nothing at all or go back to working for someone else. So pursuing something that can’t scale is a happy medium — maintaining full autonomy and control without the stress of chasing scale (and all that comes with... See more
Anu • Pursuits That Can’t Scale
I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.