The antidote to burnout and the existential inquiry it brings seems to be doing things that don’t scale in pursuit of things that can’t scale. It becomes exciting not to see what you can do without limits, but to see what you can do with them.

To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when... See more

I can’t help but notice though that after a successful stint at building things that do scale (or at least giving it a really good, long try), many people seem to gravitate towards building things that don’t scale.

I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale.