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Pursuits That Can’t Scale
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Anu Atluru • Anu Atluru | Substack
Daniel Wentsch added
– Anu Atluru
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Sari Azout • Notes on scale + quality
Kate Holl added
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Notes on scale + quality
Lori Abichandani added
Anu Atluru writes:
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Patricia Maeda messaged you
Jenna Guarascio added
Anu Atluru writes:
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Notes on scale + quality
Barbara added
Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u
... See moresari and added
“Society tends to paint a picture that the final act of every big dreamer’s journey is in scaling up to unimaginable heights, but I think it’s the opposite – it’s actually in scaling back down after trying to reach the proverbial top. Make time to pursue things that can’t scale. I’d bet it does you as much good as ‘real’ therapy ever could.”
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